Founded On Purpose

Kt McBratney: [00:00:00] Welcome to a very special episode of Founded on Purpose where we are live at the Better Spots un corporate holiday party. It's all party, no office for founders, freelancers, and anybody else who does not get the joy of a celebration but has a lot worth celebrating. And I am with the one and only wiseacre Mr. Paul Armstrong. Straight down from Cincinnati, Ohio, and off of the TikTok, Paul, thanks for being here.

Paul Armstrong: Sure. I had no choice, though, it's not true. I came down willingly.

Kt McBratney: So, you've heard me ask these questions with lots of people, and as a GP at RenewVC, somebody I work closely with A

Paul Armstrong: general person, yes. A general

Kt McBratney: person.

Paul Armstrong: Yes.

Kt McBratney: I get to ask you the question. In one word, what's your purpose?

Paul Armstrong: In one word? You want my answer to be one word.

Kt McBratney: Exactly.

Paul Armstrong: It's not fair.

Kt McBratney: I know. It's my show. I make the rules.

Paul Armstrong: That's really, you mean my purpose in life? My [00:01:00] purpose with Renew?

Kt McBratney: Yes.

Paul Armstrong: Dang

Kt McBratney: it. I know.

Paul Armstrong: You're supposed to help me on that.

Kt McBratney: Hmm. That's the beauty of a well designed question, right?

Paul Armstrong: Yeah. It

Kt McBratney: elicits a good answer. And I feel like you're going to give us one.

Paul Armstrong: It's, it's percolating.

Kt McBratney: I'm going to let you think on that, but I'm going to ask you another question.

Paul Armstrong: Yeah.

Kt McBratney: Um, because I like to multitask because my brain is I might find the word

Paul Armstrong: by talking.

Kt McBratney: I know. So, Paul, I would love to hear what community means to you, especially at this phase of your life and career, and knowing that you founded a company, you participated in the first ever Disney's TechStars Accelerator.

You have worked at one of the biggest startups in the state that you live in. What does community look like to you now? And why does it matter?

Paul Armstrong: Community changed drastically in 2020. For everyone. I would have a different answer before [00:02:00] then than I do now. So community for me now is small and meaningful, but difficult to find.

Kt McBratney: What makes it meaningful? Like, how do you know when it's meaningful? And then what are maybe some tells that you're like, Oh no, vibes are off.

Paul Armstrong: Uh, well vibes are off when it feels like you're trying to do small talk. And the first thing after the small talk is the exchange of what can I do for you? And what can you do for me, which is not community to me at all. I'm not looking to extract anyone's, anyone's worth in a community. I'm looking to provide comfort, uh, looking to provide insight.

If there is any for me to provide or to, to gain insight, it should be a free exchange of. Trust

Kt McBratney: trust is such a word that is very rarely spoken of in like the innovation in the startup world until It's broken.

Paul Armstrong: Correct. [00:03:00] Correct. Because it's an undefinable word. Because trust me, it's something different to everybody.

Kt McBratney: I think that there's this binary thinking that gets applied to community to purpose to impact, right? And to innovation

Paul Armstrong: formula rules.

Kt McBratney: Pattern matching.

Paul Armstrong: Yes. The things we're trying because it's very comfortable for people to be like, Oh, this is what this is now. The problem is that that will never last because it can't last.

Kt McBratney: How do you balance that though? Knowing that there are certain best practices, there are certain factors or signals. So how do you balance looking for signals that something is the right formula for that at that point in time, while also not holding to patterns that don't necessarily serve and are not universally true.

Like it sounds like a delicate dance. It

Paul Armstrong: is a delicate dance. And part of it would be always testing the boundaries of that. Okay. Like when I've been a boss, I've always tried to do that in a way without anyone knowing that's what I'm doing, which for me is always through play, always through fun, always through [00:04:00] whatever it is that we're doing to not do that.

Do something completely different because then you'll know. You've taken them out of the mask because everyone's wearing a mask of some sort about who they are or how they fit in And if you try to get that away from them, then you'll figure out how the community Can function because then they function better together Because you're taking away all possibility of it being extractionary in any way shape or form Because you're doing something silly or Uh, you know, meditative or whatever it might be.

Kt McBratney: You're creating a container for creativity and safety at the same time.

Paul Armstrong: And learning. Safe, safe learning and it's progress. Like I've told you the, the EBTH story where in order for us to learn the product, I made it a challenge for our team to find the cheapest paintings on the site so that we could make a gallery of bad art.

Like it had to be under 20, but that was so that we will learn how [00:05:00] the auction process works. So it was, so we learned how the shipping, like, cause people always complain about the shipping is confusing. It's so expensive so that we would figure it out. So we would learn how it is, but it wasn't about that.

It was about us always. And look at what I found. Look at this thing. Like it would always be about searching for the craziest things, which eventually became clown paintings. It just became, it just turned into, let's find the weirdest clown paintings. That's

Kt McBratney: the natural arc. I mean, the bend to the universe.

So

Paul Armstrong: in that fun, we solved, solu solved things. Because we took ourselves out of being inside of it to be outside of

Kt McBratney: yeah

Paul Armstrong: So we learned solutions about we need to communicate better about shipping costs We need to do better pickup process because the process before was people will be printing out their receipts and going to a warehouse and it would take 30 minutes for them to get one item because the person would have to go find stuff They didn't know where it was and a huge warehouse

Kt McBratney: I'm tired just thinking about that.

Paul Armstrong: So like we're like, well, we need to [00:06:00] bin things We need to have numbers on aisles. We need numbers on something like an ikea like ikea would have

Kt McBratney: It sounds like

Paul Armstrong: so like we just came up with solutions because we had fun participating in an activity But then when we were met with a challenge in that fun Well, what would you do?

And then people just started thinking of things.

Kt McBratney: Which I think is a natural, like, entrepreneurial tendency. It's a natural creative tendency. It's a problem solving tendency. And it sounds like that's a really effective way to get people to break out of the that's not my job mentality. That's not how this works.

Because it's not about how it works now. It's about how it could work better. Better. That's progress. And

Paul Armstrong: it's never about how it works. It's like who it helps. It's always, that's always for me, what it is. I'm like, I don't care how it works. I'm going to know who it helps. Cause you're about, you're for someone.

You're doing this for someone. How is it helping them? I don't care about what tech you've built. I don't care about what solutions, like whatever's cool thing they're using. Is it helping?

Kt McBratney: So then how do you, [00:07:00] how do you help? Or how do you, not necessarily just do you on your own? Maybe

Paul Armstrong: help is.

Kt McBratney: Did we find your purpose?

Paul Armstrong: Yeah, help.

Kt McBratney: I love that. So then how does you moving from

Paul Armstrong: Gosh, that turns right back to Mr. Rogers. No, but like he always says, look for the helpers. Yeah. And I've always wanted to be that to people.

Kt McBratney: A lot of people would then wonder if there could be a purpose to help though. Right, but if the purpose is to help, and you went from being a founder of a parenting and child service app.

Sure, it's to

Paul Armstrong: help.

Kt McBratney: They would, I think a lot of people would think, uh, sir, you moved to venture capital. How are you helping?

Paul Armstrong: I'm helping people who neither have the community, the connections, nor the insider know how to find money, to make their dreams happen. And we are specifically talking with people who want to have a purpose.

Like it's not just. I want I want to make cigarettes. I don't that's the dumbest dumbest thing [00:08:00]

Kt McBratney: I really hope that I don't feel like there are a lot of uh, budding Tobacco

Paul Armstrong: organically grown mushroom cigarettes. No, i'm just kidding

Kt McBratney: mushroom everything

Paul Armstrong: um, but They're they're not looking to harm nor do we want them to be looking to just Exploit.

I see VC as a help in a society that isn't providing that help. Sadly.

Kt McBratney: Sad, but doesn't mean it's not true. Which

Paul Armstrong: is why we have a purpose for it. It isn't merely like, we have a lot of money because we're rich people who are just feeling like, we'll give you some pocket change. The goal is there are needs.

There are people who have the ability to meet those needs. Yeah, we will do what we can to help usher that through our helping you.

Kt McBratney: I love it.

Paul Armstrong: Solutions.

Kt McBratney: I mean, you know, I'm obviously on board. I'm, I'm on the team.

Paul Armstrong: Let's work together.

Kt McBratney: I feel like having these conversations, even though you and I. Daily we work together, but having these [00:09:00] conversations is so important and part of the reason we wanted to do the podcast like this Not necessarily the live version.

This was a like a fun experiment

Paul Armstrong: But it was

Kt McBratney: like as a concept for the package into

Paul Armstrong: things an experiment

Kt McBratney: nothing.

Paul Armstrong: Everything is live

Kt McBratney: But it's doesn't that also mean everything is an experiment because it's never been done before if you want to live that way If you

Paul Armstrong: want to think that that way,

Kt McBratney: okay, we should get some wine and come back to this

So Paul and I stepped away from the mics for just a second before I ran into somebody that I had to get to sit Down just for a few minutes in the middle of their hosting duties to ask some juicy questions Everyone, we are joined with Madilynn Bes=ck, the founder and CEO of The Better Spot and the host of tonight's Uncorporate Holiday Party.

Thank you for having us. Thank you for being here. This was never in the plans for us to do a podcast pop up until you and I were just like, I don't know, what if? I mean. I'm so glad that you took on the moment to sit down, one, because being the hostess with the mostest is a big job, is a tiring job, and you do it so [00:10:00] seemingly effortlessly.

Well, I've been so excited to ask you some of these questions, no, no, there's no wrong answers. And like all the best questions, these are your answers today. Tomorrow might be different.

Madilynn Beck: Yeah. I mean, 15 minutes. I'm a Gemini. You never know what's going to fucking happen. I can just go five minutes. I'll check with you in five.

Kt McBratney: In one word, what would you say your purpose is?

Madilynn Beck: Oh, in one word, what is my purpose? Goodness gracious. Hmm. I would say

interconnectivity.

Kt McBratney: I love that answer for many reasons. One of them is the fact that that connects with so many other purposes, which I love as a strategic move, but also it's so true and authentic to you. What do you mean by interconnectivity?

Madilynn Beck: [00:11:00] Um, so as you ask the question, the way that I generally process is like, I'll go through a bunch of different things in my head.

I'll re ask the question. I'll ask the question in the way that I would have answered the question, whatever. Essentially, like when I think about interconnectivity, it is internal dialogue, how internal dialogue drives everything, but ironically, how the outside environment, right? Our natural environment versus the nurture environment, the environment that's been trained and proposed upon us really dictates that internal voice.

So how much of it is us? Versus how much of it has been informed into us. Um, so I had a bunch of different words that I wanted to answer, and none of them were really true. But then I kept kind of drawing these strings back to it, and I felt like the only word that was the most appropriate was interconnectivity.

So that's what that means for me.

Kt McBratney: I think that's the beauty of a purpose, right? Is this idea that it is a distinct [00:12:00] thing you can articulate in one or two words, right? But being intentional about finding the right word, right? It's a challenge of language, but it's also, it's, it's an invitation to reflect and it's to say, what is something that connects those other threads?

Because no one person is one purpose or one thing. Oh my gosh. Also y'all just got like some great advice on how to think through things or just another perspective, right? Because we process differently and we all think differently as we move into a new year, you're an entrepreneur, you're a founder, you're a community builder, you are a wellness leader, a parent, a friend, like you have all of these different roles that you sit in well.

What part of your purpose are you carrying into the new year? Interesting. So focusing on,

Madilynn Beck: so, um, I've been very intentional about [00:13:00] kind of my clinical background and my professional background, and then how it creates kind of like a Zen diagram over my personal position and where I exist. And I was outside just talking about this and I was kind of having a little conversation with some folks and I was like, yeah, have you all thought about your word for 2025?

Everyone's like, what do you mean? I do vision boards and I do, and I was like, I used to do vision boards all the time in college and Cosmo comes out, you know, all the different things. But then I realized that was just an additional segmentation. And I was like, what would it be like for me? for me to distill and come up with a note.

And then there was a, I'm blanking on the author, but there was a woman who wrote a book and it's a whole process on how to identify your word.

And I'll tell you that later if you want to link it or whatever, but basically long story short, I came up with a word for last year and that word was thrive. And the [00:14:00] universe did a really funny thing. Because it gave me a lot of productivity, it gave me a lot of things, a lot of growth, but it wasn't growth in the direction that I wanted.

And so I recognize that the intentionality behind that word wasn't where I needed it to be. So I started my process for my work going into 2025, two weeks ago. And to answer your question, to go full circle, what I'm taking into 2025 is to be easeful, which is

Kt McBratney: very different than easy. Exactly. And I think that's the thing that is, um, in this industry of innovation, of startups, all, all of that ease has been treated like a negative, like things are only worthy if they're incredibly hard.

Yeah. If you're on ridiculous sacrifice. But that doesn't always have to be the case.

Madilynn Beck: No. Yeah.

Kt McBratney: [00:15:00] Yeah. I'm

Madilynn Beck: here for ease. I would like a, I would like some place. I mean, Listen, I'm cooking it up. Hey

Kt McBratney: I'm taking recipe. I'm taking recipe tips Because I I'm gonna turn on the stove because I've got to cook up my word for for the new year I am not ahead of schedule.

I listen I will be December 30th And if it's

Madilynn Beck: I mean it could be january 20th, it doesn't I mean each time we make a transition You know what? I mean like for me I may I may move into it and I may be like This isn't really resonating the way that I thought it would like it, you know So

Kt McBratney: And that's the beauty of that, that process, right?

Of, of that inner reflection, that inner awareness, and then also being able to recognize what are external circumstances or opinions and factors and way find what's true to you. Yeah, a hundred percent. I want that for everybody here. I hope everybody here finds their right word

Madilynn Beck: Moves through the next year and and figures it out.

Yeah I also feel like when [00:16:00] you talked about way finding the super interesting thing. Is it a me? I don't know why but I just I went back to We used to print out maps to get places. I was just talking to my husband I was like remember we used to map quest and print that shit out and we would have it on the seat next to us And be like, oh we oh wait, wait, wait No, no I feel like that for me is easeful because I see so many opportunities.

There's so much more versus just this is the only, this is the path of least resistant. This is eco friendly. I'm going to, Oh, there's a construction. The print house didn't tell you if there was a speed trap or an accident or you had to figure this shit out. And the interesting thing about that is.

Although that may seem like it's more work to me, that's so much more easeful because it's organic. It's discovery. It's something that doesn't put me in a position of just having blinders and having this driving force. That's not an internal engine. It's agency. [00:17:00] Exactly. Yeah,

Kt McBratney: I kind of want to map quest things again.

I don't I don't know map quest is thank you map quest for all your years Of service. Thank you map quest. Sorry. We did you dirty with Waze.

all right back to paul and his purpose. We did come to a really cool Moment where you realize that your purpose is to help.

Paul Armstrong: Yeah.

Kt McBratney: So how long has it been to help?

Were you a helper as a kid?

Paul Armstrong: Probably I mean I got along with everyone as best I could that's probably more a coping mechanism than that's really interesting Because

Kt McBratney: getting along with people doesn't necessarily mean helping

Paul Armstrong: no

Kt McBratney: and vice versa

Paul Armstrong: I know I always be willing to help people like hey, can you help me with this? Yeah, sure

Kt McBratney: How do you

Paul Armstrong: which is which is specific like that's sure specific help, but I've went As an adult, the help is, I don't know what I don't know, so I wanna be available in case I can be.

Use of use [00:18:00] would be a add-on to help. Everyone wants to feel of use, right?

Kt McBratney: I think so. How do you balance that though? Because

Paul Armstrong: And not be used?

Kt McBratney: Yes. People who give help tend to

Paul Armstrong: lessons. You have to learn hard lessons. I've gotten used many times.

Kt McBratney: How do you get help?

Paul Armstrong: How do I deal with it?

Kt McBratney: No. How do you. How do you receive help as somebody who

Paul Armstrong: is

Kt McBratney: called to give it?

Paul Armstrong: It feels like a battle Well, there was a show there was a show. What was it? I think it was the office with Dwight and andy where they were trying to one each other one on helping each other No, i'll get that. No, let me get that. Let me do that where it's But I don't want to, I'm not trying to be formative, but accepting help is hard.

Kt McBratney: Do you

Paul Armstrong: find accepting Unless I, unless I know the person really well.

Kt McBratney: Why do you think that is, that you are such a person who is naturally inclined and motivated to help? Why do you [00:19:00] think it is that you have a hard time receiving it? Without going into therapy and

Paul Armstrong: Because I know how it's used. I mean, my career is to help a designer is a conduit.

I am not supposed to be present. I am supposed to be a representative whoever I'm working for and whoever I'm delivering to.

Kt McBratney: And those are different.

Paul Armstrong: Yes. So I am a conduit between those two things, which is to be nothing but of health. I have to translate what they want to say to the people and how they will receive it.

Those are at odds often, which is just to be a help, to listen, to hear, to translate, to deliver. That's my training.

Kt McBratney: But does it, that sounds like you said, those are often at odds, right? The person who you're the conduit for and the person that they're speaking to or communicating to or serving. [00:20:00] How do you feel helpful when you're living in that tension?

Paul Armstrong: When I am able to communicate to both parties in a way that they understand that they need each other.

Kt McBratney: That feels also like a, like a bit of a parallel to things in the startup and innovation world where the stakeholders that often feel at odds. Investors and founders. What parallels do you think exists between that, that kind of like that metaphor, right?

Like as a designer by training, right? You've been trained, you've done this for decades. How does that translate now to your role where you sit in that tension, but in a different way?

Paul Armstrong: Well, I don't have to execute, which is

Kt McBratney: like,

Paul Armstrong: I can merely listen and then pick out like, Oh, did you just hear the words that you just said?

That's, that's the same thing that they just said. Like it's basically trying to connect the dots because people [00:21:00] talk over each other all the time. They don't talk to each other. They talk over each other. Basically what we're trying to do is bring them down to the same frequency. It's just trying to find that frequencies.

Kt McBratney: Sounds like design. Design thinking, design strategy. Cause I think a lot of people think design and you think pretty graphic, pretty output, pretty logo. Yes. Those are some deliverables, but design is a process. It is a discipline. It is a craft. It is architecture.

Paul Armstrong: Yeah.

Kt McBratney: Um, it's psychology.

Paul Armstrong: Yeah. Therapy. Yes.

All that.

Kt McBratney: It sounds like

Paul Armstrong: the core piece of

Kt McBratney: your job is communicating both in listening and delivering messages.

Paul Armstrong: I always tell people that I feel like I'm in the business of human behavior, which I have to understand how people work. So if I understand how people work, how they think, how they operate, how they decide, how they choose, then I can make something for it.

Again, frequency, I have to understand their, where they [00:22:00] are. Resonating. Otherwise it won't be heard.

Kt McBratney: So then as you're always modulating these different frequencies and living kind of a little bit in dissonance, it sounds

Paul Armstrong: a little bit. Yeah. Or a

Kt McBratney: lot

Paul Armstrong: bit. Whatever. Well, I mean, you basically aren't, you're doing your best not to be present.

Now that that'll mean that, but I mean, I don't want my fingerprints all over it because it's not about me. Until I use everything that has been input to then deliver not what they want, because that doesn't always translate, but what is actually needed. That's the help.

Kt McBratney: As you think about the next, the next year, right?

Paul Armstrong: Yeah.

Kt McBratney: Of you as a helper.

Paul Armstrong: Yeah.

Kt McBratney: Designer who is a frequency calibrator, who is a communicator in your role, knowing that like, you're a general partner at renew BC on all the things we touch [00:23:00] venture studio, the fund purpose around, like all of it. What part of that purpose to help? Are you intentionally bringing with you into the new year?

Paul Armstrong: I don't know that I, I don't know that I think like that. I'm not thinking about the next year. Cause that hasn't happened yet. I mean, I'll, I assume I'll be the same.

Kt McBratney: What about tomorrow?

Paul Armstrong: Uh, tomorrow will be try to be better than I was today. More alert, more listening, more learning. That's it. And then the next day, the same thing.

I will fail.

Kt McBratney: We're human. That's what we do.

Paul Armstrong: But

Kt McBratney: the important thing is that we try again

Paul Armstrong: and learn. And through all of that, I have to take care of myself. Because in that role of being that conduit, it's draining. And if I don't sometimes take a break, I can get testy or I can get biased or I can get closed off.

[00:24:00] Yeah, it happens to everyone or take it too personal. Like it's not about me, but then I'd make it feel like it's about me, but it isn't about me, so I have to unload that. Separate from it a little bit because that's the hard part about design art is all about you It's all about you're communicating you to everyone else Design the exact opposite.

It's everyone else that you have to communicate for so But you have to use you

Kt McBratney: You're the channel

Paul Armstrong: to imprint that so it's really difficult.

Kt McBratney: I feel like that was That was just like a design master class in that last sentence alone Thank you. This was really fun. Thanks for coming on the show. Sure. Cause I didn't even ask you.

I just said come sit and talk with me. I

Paul Armstrong: just showed up.

Kt McBratney: And that's the magic.

And that wasn't the only magic that we captured at the event. There were so many conversations with incredible founders, entrepreneurs, freelancers, and real change makers. Too many to [00:25:00] fit in one episode. But here's a quick super cut of some of the purposes and thoughts that folks were having as we head into a new year.

Shout out to Caelyn, Kristin, Reiko, Whitney, Tanisha, and Nichole.

In one word, what would you say your purpose is?

Caelyn Phillips: I would say to help.

Kt McBratney: Ooh, tell me more. What does that mean to you?

Caelyn Phillips: Because, uh, we, we, I feel like selfishness is becoming more, or let me just, self centeredness is becoming more of a thing in this day and age. And you have a lot of people with dreams, you have a lot of people with different ambitions.

And I feel like we don't have people that are able to come out and help people with their dreams.

Kt McBratney: In one word, what's your purpose?

Kristin Slink: It's not really a word, it's a phrase, but pay it back. Pay it back. Okay, what does pay it back mean to you? So if I've made mistakes in my life, I want to turn around and tell everyone about it so that they don't make [00:26:00] the same mistake.

So if I can pave the way and go through all the uncomfortable for other people and be able to educate others On what happened to me so it avoids it happening to them That's my purpose

Reiko Jordan Brown: It takes everyone To participate in order to make things happen So to watch people who are actually involved in making moves and believing something, that's um, that's just one of those things for me.

I'm, I'm kind of a dreamer, so anytime I see someone who has a dream, I'm like, let me support you, let me, let me help you in some kind of way.

Kt McBratney: We're here for dreamers, we're here for ideas, we're here for enigmatic folks. Yes. For people who are

Reiko Jordan Brown: outside the box because it's those dreamers and visionaries really make us move forth and challenge the status quo.

So, um, yeah, [00:27:00] I love to see it.

Kt McBratney: With that in mind then I'm curious, what would you say your purpose is then? What are you a dreamer of? Well, you know,

Reiko Jordan Brown: I've realized that, um, well, I thought my dream was to build something on my own. I think my dream has evolved into helping other people realize their dream.

Whitney Ward: I think my purpose is to motivate.

Kt McBratney: Okay, you have to say more.

Whitney Ward: Oh, I gotta say more?

Kt McBratney: I would love you to, that was great. But now I'm like, tell me more.

Whitney Ward: So I just, uh, I naturally have an ability, uh, to like, feed into people positively, or feed it, I could do negatively, I just choose to be positive and, Um, I'm kind of a natural leader. And so for me, I motivate by putting out energy, whether through social media or my interactions with my friends or people I just meet positivity because I put out what I need, you know, so like, instead of like [00:28:00] looking for it, I just become it.

And so then that energy just becomes reciprocity. You know, they feed it back and then I get what I need. So, so I think that's my purpose to motivate.

Kt McBratney: Thank you.

Like you show up authentically as a founder. And I'm wondering in one or two words, what would you say your purpose is?

Tanisha Yorick-Allen: Overcome fear.

Kt McBratney: Why do you think it is that people don't like the word fear?

Tanisha Yorick-Allen: I think our culture, the way that we have created it, like society at large, it shames people. It guilts people. It bullies people for being afraid when that's the most natural and human thing that we all have in common is that we get afraid. So I think because of the culture of Punishment that we created people are uncomfortable saying that word because we all want to prove that we're okay We all want to fit in and like not be put out.

You know what I mean? And so this is how you do it. You say I'm stagnant. I'm stuck. I'm procrastinating. [00:29:00] It's fear.

Kt McBratney: I'm curious. Yes based on where you're at now and even back then when you decided to do this very incredibly hard thing What was your purpose if you had to choose one word?

Nichole Healy: My purpose is, oh one word, oh gosh.

Kt McBratney: I know, this is the challenge. You'll get to it, if you gotta talk your way to it.

Nichole Healy: I think my purpose is, is legacy.

Kt McBratney: Okay, that is one that has never been said before and I love it so hard. Amazing. What do you mean by legacy?

Nichole Healy: Well,

our memories are tied up into our personal digital footprint. Our photos and videos, right?

And we take so many that they're getting lost among digital clutter and in our clouds because we have no time To sort through them to find the intention and the meaning behind why we took them in the first place And it's just so easy to take a photo and it has created a lot A clutter, a big [00:30:00] old mess, so to speak, right?

And I believe really the only way to, you know, pass down this digital footprint, pass down your digital legacy, is that you, it needs to be curated with intention so that you can find the meaning. In your memories,

Kt McBratney: thinking about the purpose behind May, what do you hope that that purpose is going to lead you to a legacy of for you as, as a person that is absolutely a fundamental foundational part of May, but it's also a person outside of your company.

You

Nichole Healy: know, I think, well, for me, I have two children, so I want to leave them something that is, you know, meaningful and big and are we talking show them some wealth? Yeah, great. So you're not ashamed. Yes. We, we want historically excluded founders. Let's get that money, but also show them [00:31:00] what it takes to build a business that, you know, that.

Resiliency and grit and, you know, just showing up and doing them

Kt McBratney: stories. They're at the heart of founded on purpose and why we decided to build this podcast around this idea of real human conversations, getting to know the people at the intersection of business and impact purpose and profit. And wow, am I so glad that we took the time.

To do an experiment, be in community and tap into the collective purpose of all of us. Here's to the next one.[00:32:00]